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  • Writer's pictureBarsha Singh

Is crowd funding killing angel investing?

Crowdfunding is a method of raising finances for a certain cause or project by asking a large number of people to give money in small sums over a short period of time, often a few months. Crowdfunding takes place online, sometimes using social media platforms that allow supporters to easily share a cause or project with their social networks.

Crowdfunding may be used by nonprofits, corporations, and people for a variety of projects, including charity causes, artistic projects, company startups, school tuition, and personal costs.

There are two kinds of crowdsourcing models:

Donation-based fundraising, in which contributors pay a certain amount to a new project's overall cost. The product or service that will be created with the funds raised via the crowdfunding campaign is often promised as a return. There may be some additional advantage or incentive for donors for philanthropic ventures whose ultimate benefactor is not the giver.

Investment crowdfunding, in which firms seeking finance sell stock or debt ownership holdings online. Unlike the gift model, those who finance become owners or shareholders and have the possibility for financial gain. Equity markets are often unavailable to non-profits.

Crowdfunding Types

There are several sorts of crowdfunding, just as there are numerous types of capital round raises for firms at various phases of development. The sort of product or service you provide, as well as your development objectives, will determine the crowdfunding approach you choose. Donation-based, rewards-based, and equity crowdfunding are the three main forms (this guide will focus mostly on rewards-based and equity).

Crowdfunding via donations

Donation-based crowdfunding, in general, refers to any crowdfunding effort in which the investors or donors do not get a financial return. Disaster assistance, charities, organizations, and medical expenses are all examples of donation-based crowdfunding campaigns.

Crowdfunding with the Rewards

Individuals contribute to your business in return for a "reward," which is often a form of the product or service that your firm provides. Despite the fact that this technique provides a reward to supporters, it is still considered a subset of donation-based crowdsourcing since there is no cash or equity return. This method is popular on Fundable, as well as other popular crowdfunding sites like Kickstarter and Indiegogo, since it allows company owners to reward their contributors without incurring significant additional costs or selling ownership stakes.

Crowdfunding with Equity

Unlike donation- and rewards-based crowdfunding, equity-based crowdfunding enables donors to become part-owners of your business by exchanging money for equity shares. Your contributions will get a financial return on their investment as equity owners, as well as a portion of the profits in the form of a dividend or distribution.

Is crowdfunding putting an end to angel investing?


• Crowdfunding has become quite popular among early-stage businesses.

• VCs are not discouraged by crowdfunding since their main purpose is to invest in exceptional firms.

And, in fact, this is becoming more commonplace. Investing in exceptional firms is all that matters to venture capitalists.

What makes a firm great?

• It has traction and momentum; customers adore it, and income is being created; it has the potential to become a billion-dollar company.

It is all that matters to venture funders if your compliance is in order. You're not breaking any crowdfunding or SEC rules, but venture capitalists are just searching for the finest firms to invest in. They're quite excellent. It is their responsibility to bring money into your business.

If you've done a crowdfunding campaign, VCs will not be put off.

Pros of Using Crowdfunding to Raise Capital:

• Funding does not have to be based on stock. While companies may utilize equity to entice investors through a crowdfunding platform, it isn't essential to relinquish control of the firm in order to earn funds. You may utilize a rewards-based technique to raise funds on certain sites. If your company is entirely focused on producing a single product, for example, you can make it available to your investors before releasing it to the general public.

• Finding investors may be simpler. Getting angel investors on board may be a time-consuming process since it usually requires many pitches of your startup's idea. Crowdfunding platforms, on the other hand, simplify the process by enabling entrepreneurs to put their pitches in one place for a wide variety of investors to see. Other crowdfunding platforms, in addition to the well-known Kickstarter platform, provide features that may be suitable for helping your firm meet its fundraising objectives.

• Crowdfunding may help you get exposure. Marketing may be expensive for a company, but utilizing a crowdfunding site to gather cash is a low-cost method to get the word out. When a crowdfunding campaign gets financed rapidly, it indicates that the company is one to keep an eye on. This may help the brand get more attention and attract more investors for future investment rounds.

• Fundraising opportunities are limited. While $1 million may seem to be a large sum of money, it may not go far enough for certain firms. After they've exhausted the crowdfunding limit, companies may have to resort to angel investors or loans to cover the gap. • Fees may be pricey. Crowdfunding platforms are in the business of linking investors with businesses, but they also want to earn money. Startups that utilize these platforms should expect to spend anywhere from 5% to 10% in fees to obtain the funds they need, which can reduce the amount of cash accessible.

In conclusion

Angel investment is a wonderful way for companies to obtain substantial sums of money without being bound by the restrictions that come with taking out a loan. However, the biggest drawback is that it necessitates selling off a portion of the company's ownership. While rewards-based crowdfunding provides a solution to this problem, the costs may soon mount. It may be simpler for entrepreneurs to choose the best choice if they weigh the loss of equity against the cost.

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