How to Create a Viable Minimum Viable Product (MVP) for a Startup
What exactly is an MVP?
A minimal viable product is exactly what its name implies: the most basic version of a product that can be used to test your value proposition. It should enable you to have a soft launch and get vital feedback from clients on what works and what needs to be reworked. If well-designed, your MVP will reveal whether or not your target market is ready and eager to accept a product, service, or application.
MVPs allow entrepreneurs to send prototypes and beta versions out into the ether to figure out how to "trim the fat" (take out features that are underutilised), fix bugs that interfere with user experience, and remove or redevelop anything that isn't adding value as lean startups gain traction due to their low-risk methodology. It's the initial client-facing version of a product, as it were, sent out on a fact-finding trip. Version 2.0 will be better, quicker, stronger, and perhaps more lucrative as a result of this.
The reaction your MVP receives from a target market may make or break a business; if it goes well, you'll have some solid and actionable data to leverage when pitching prospective investors and crowdfunding campaigns. If it fails, you'll have nothing to offer in terms of value proposition, but you'll have vital information to start again.
Why is it necessary to create an MVP for a startup?
Every business begins with a basic business concept, followed by a basic product with restricted features. Even Google began their search engine with a simple HTML website to see how their users reacted to it. These MVPs also assist entrepreneurs in determining their course of action by assisting them in recognising difficulties and developing efficient and effective solutions.
Prototype vs. Minimum Viable Product
It's a common fallacy that your MVP is your product design prototype. No, it is not!
The primary distinction between an MVP and a prototype is that an MVP is the initial version of your real product (with restricted functionality), while a prototype is just the first draught of your actual product, which is discarded after testing.
Questions to Ponder While Creating MVP
Here's a list of the key questions you should ask yourself before starting to construct your MVP.
What issue is it supposed to solve?
Every product is designed to address a certain need. If there is an issue with your product if it isn't fixing one, ad it will ultimately fail. Multiple testing is the most effective technique to determine if a product will survive in the market.
What’s the target market for this product?
Every product is tailored to a certain market. Snapchat, for example, was created for teenagers who wanted to send each other disappearing messages. This was also its unique selling proposition (USP), which helped it gain notoriety. As a result, selecting n a target market from the beginning is critical from a commercial standpoint.
Is it a scalable solution?
The term'scalability' has two distinct meanings. When you go to pitch, venture funders will question whether your idea is scalable, but scalability is determined by two criteria. So, add them to your list of questions to ask before you develop your MVP.
5 Steps to Creating a Minimum Viable Product
Step 1: Research and discovery
Sloboda Studio has spent almost a decade working on MVP development. As a result, we've witnessed the plethora of problems that await startup entrepreneurs.
I have an excellent idea,' is a common discourse at the start of a project. Is it feasible to put it into practice?
Yes, it is. But allow me to pose a question: what issue does your solution solve? Whom do you want to reach out to?
Honestly, I haven't given this a lot of thought at all. Do I really need to do this right now?
With or without this understanding, we can surely develop high-quality code. That is not our intention; instead, we want to build products that will be lucrative. We propose that you discover answers to the most important questions regarding your project concept during the initial phase of MVP development.
Step 2: Research the market.
A comparative investigation of direct and indirect rivals is referred to as market research.
Researching your competition can help you get a feel of the market in this case. Also, see if there are any analogues for the product you're going to create. You'll also be able to analyse the primary aspects of your rivals, which you'll have to surpass, by doing market research.
Step 3: Create the customer’s journey diagram.
Customer path mapping is a technique for visualising a customer's experience and future contact with a product.
It will provide your platform's users with the finest possible experience and help you keep them.
You'll need to know the following to chart a customer journey:
• Your target audience and buyer personas
• The activities that your users will do
• The actions that you want them to take
A young woman in her twenties who want to go to Paris. Checking available dates and rates, booking a flight, registering, and paying are all actions that may be taken. The ultimate conclusion is that you should purchase a ticket.
Step 4: Create a user experience idea and wireframe
The preceding stage will greatly assist you in developing your UX (User Experience). You'll be able to take your consumer flawlessly through the platform to the ultimate result if you outline the UX on your project.
Wireframes will assist you in visualising how content will appear on the platform. You'll move on to the UI (User Interface) and mockups after creating wireframes.
Step 5: Identify key characteristics
The important principle is to strike a balance between simplicity and profitability.
While this is your bare minimum, it should not be sloppy or choppy. Its core features should be rock-solid and enticing to the customers you're trying to reach. An offering, even in its most basic and inexperienced form, should clearly and competently answer a need.
However, keep in mind that this is an MVP, not a final version, so don't postpone a launch in order to add any non-essential, last-minute improvements. After this first testing period, there will be plenty of time to add bells and whistles.