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  • Barsha Singh

Sustain to Scale

With the global tide of entrepreneurship, being an entrepreneur has unquestionably become the 'in' thing. As the saying goes, with great power comes great responsibility—starting a commercial enterprise is still easier than keeping it going. Keeping up with the dynamics of society may be a difficult endeavor given the pace with which the world is changing nowadays. The always shifting playing field implies additional opportunity to flourish and enhance your original concept, but the same complexity is what makes it thrilling. As an entrepreneur, you are expected to do more than simply come up with a great concept and get it off the ground; you must also maintain, develop, and innovate.

In today's environment, it's fair to state that the long-term viability of any company enterprise is the actual test of an entrepreneur's abilities. Young and fresh talent—reinventing yourself on a regular basis is the only way to thrive in this era of strong competition and fast technological advancement. Long-term sustainability is one of the finest indications of a company's health since it allows the general public and investors (Venture Capitalists/ Angel Investors) to observe the extent of the company's development over time. Let's speak about the things that entrepreneurs must keep in mind in order to develop a successful company.





Why is it vital to scale a business?

Scaling a firm is critical for increasing revenue, lowering expenses, and ensuring customer happiness. Sales increase does not always imply profit growth. If you hire salespeople at the same rate as new clients, your expenses will grow at the same rate as your income. Improving and standardizing sales procedures, on the other hand, enables a given number of employees to generate more sales while infrastructure investment assures that all orders are fulfilled. The objective is to raise income rather than cut expenditures.

Anticipating what your business needs to expand efficiently and successfully may result in increased sales, profits, and customer happiness. Planning ahead of time will assist in ensuring that the expansion runs as smoothly as possible. This is true not just for small firms, but also for bigger incorporated companies wishing to grow. A scalable business can help company to raise money from venture capitalists.


Here are ten non-negotiable principles that all entrepreneurs should follow in order to be successful and develop their businesses:





Make use of free or low-cost marketing and advertising methods and resources.


Because your company is just getting started producing money, it's a good idea to reconsider some of your more costly decisions in order to attract people to notice your services or goods. Don't jeopardize your chances of achieving the ROI you've set your sights on just because you overpaid for that advertising or sponsorship. As you embrace social media, you'll realize that reaching a large portion of your target market without exceeding your budget is doable.


Continue to be relevant


It will be tough to bring your company back on the radar if your service or product is no longer considered necessary or has vanished from the list of today's trends. Don't wait for disaster to strike. Keep up with what others want and need, and be informed about what others are saying about your service or product. Make ensuring you reinvent yourself if necessary. Expand your horizons to attract Venture Capitalists. Add anything new to any existing services, or build a whole new service. Pay attention to how relevant you should be in any scenario.


When it comes to customer service, don't skimp.

It will take a lot of effort to gain your clients' trust; nevertheless, one mistake can cause you to lose them all before you have a chance to explain yourself. High-quality customer service must be a constant regardless of your reinvention, development, or expansion. Your employees must be capable of carrying out their duties. Make sure they're well-trained to give the help your customers need when they do business with you.





Adopt the necessary technology


Today's entrepreneurs are putting a lot of effort into developing concepts and technologies that will help automate a range of operational activities. Learn how to utilize these innovations, which include anything from automated financial management tools to phone systems, and when to use them.

It goes without saying that technology is necessary for development and success and raise Venture Capital fund. Despite this, a surprising number of companies underestimate the necessity of staying current with rapidly evolving technological developments.

According to a recent survey, 80 percent of new enterprises are not fully using existing technology. Startups, for example, may use new platforms like Zapier to connect and automate their workflows for a more productive day.

Artificial intelligence, automation, and mobile app development are no longer optional for clients, particularly in the aftermath of the global financial crisis. Consumers demand tailored experiences and easy-to-use mobile applications as part of their regular interactions with your company.


Startups must continue to invest in innovative and helpful technology in order to grow and raise funds from venture capitalists. In certain circumstances, this implies that outsourcing part of your procedures is the best option. For others, this means valuing low-code development interfaces and test case management systems like Qase.io more.

According to Salesforce, 68 percent of marketing executives believe their companies' brands are only competitive and relevant due of their significant emphasis on customer experience technology.


Don't be afraid to take chances


Make an effort to offer something new to the table at all times. There will be plenty other businesses choosing the path of least resistance; thus, by doing things a little differently, you can find a totally new and intriguing niche inside your area.


Risk is something that all entrepreneurs are acquainted with. After all, it is the essence of founding a company. In fact, 74 percent of small and medium-sized company owners say they're prepared to take significant risks in the hopes of achieving success. Over time, though, some founders may grow risk averse. This is particularly true if their businesses are solid and profitable. The Venture Capitalist's monitoring and involvement have an impact on an entrepreneur's incentives to take excessive risks.


Founders can't afford to lose their capacity to take chances, both within and outside the firm, if they want to keep growing. As an example, rather of concentrating on cost, make sure you optimize your upside finances. Because the potential rewards are unpredictable, this seems to be dangerous, but it should be considered like any other kind of investment.

Keep in mind that you didn't get to where you are now by being cautious. You're probably not going to go where you want to go if you play it safe.





Don't be afraid of failure.


Failure is a big part of the road to success. It's practically difficult to achieve success without first failing. A failed endeavor may teach you just as much as a successful one, but the most essential thing you can learn from failure is how to get back on your feet and keep trying.

Entrepreneurs who raise venture capitalist’s money frequently earn salaries, while venture investors make high-risk investments with the expectation that some of them would fail.


Choose the right folks.


There will be major employment possibilities as a result of serious growth. Make sure you don't take this lightly. One significant company development technique is to not recruit people you urgently need for now but not those you need for future. Allow enough time and resources to identify the greatest match for each purpose.

Although everyone understands that hiring great people is critical to long-term success, many entrepreneurs are hesitant to take this step. Because resources are limited, it's natural to believe that hiring fewer people and taking on more responsibilities yourself is the best option. Delegation, on the other hand, is essential for progress. You won't have enough time or resources to concentrate on expanding your brand if you don't engage a staff you can trust with outsourced work.

Founders should also seek for the finest available people to fill in for any hard talents they lack. Investors will be more likely to take a chance on your firm if you know how to recruit based on "product-market fit."


Venture Capitalists put money into a management team's capacity to carry out a business strategy. Consider employing someone as a long-term investment. The initial investment may be a bit larger, but the benefits will far outweigh the costs. A consistent growth trajectory is ensured by scouting the greatest potential talent from the start. Furthermore, putting in place an effective staff retention strategy might assist you in keeping that important talent after you've got it.


When it's time to pivot, you'll know.


Did you know that 42% of companies fail due to a miscalculation of market demand? It's a long way between doing research and building theoretical understanding in your chosen subject to really stepping in and obtaining hands-on experience. The figures suggest that difficulties like market misreading and a lack of competing products are very typical in companies, but they don't have to be fatal.

Because they realized that pivoting was the only way to develop, some of the most successful firms shifted course and became household brands. The term "pivot" is frequently used with trepidation by entrepreneurs since it is a terrible proposition for most. It might seem like a slap in the face to the ego, and many people interpret it as admitting loss or failure.


The Venture Capitalist has complete control over the company and decides whether to fund a hazardous or safe idea based on the entrepreneur's proposal.


Continue to do what is working.


If something isn't broken, don't try to repair it. Expansion occurs as a result of meeting a need. If your business is growing, it suggests people want and need what you're doing. Changing your approach today might mean changing what it is that makes you successful now.


Stop doing what isn't working right away.


Start trimming the fat after you've figured out what's working. Identify any business expenses that aren't producing results and reallocate those funds to something that does, or to a new project.


Final Thoughts


There are various approaches to improve one's knowledge of company longevity. It's a lifelong effort, given that this complex approach will continue to evolve as social, legal, economic, cultural, and political circumstances change. As a result, it's critical to recognize and actively prepare for the ever-changing nature of business in order to stay ahead of the curve when it comes to catching up with your goal. Founder friendly Venture Capitalists who restrict their excess involvement can also help business to sustain.


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